About us
Novatrading is a company that combines experience and innovation to offer a wide range of customers high-quality products and services.
Market leaders for over 20 years
New Trading Company is a company that combines experience and innovation to offer a wide range of customers high-quality products and services. With passion and commitment, we care about your success.
Creation of a New Trading Company.
Since its inception, the company has quickly become a leading importer and distributor of meat for the meat processing industry and HORECA sector in Bulgaria.
Expansion of the assortment with frozen vegetables.
Driven by the desire to more fully satisfy the needs of its customers, the company began to import and distribute frozen vegetables.
Expansion of the warehouse base (VT warehouse)
The expansion of the assortment and the customer base quite naturally leads to the opening of new warehouses in the country.
Expansion of the fleet with additional trucks
The company is starting to prepare for Bulgaria's entry into the EU and to invest in improving its distribution. Over the course of several years, new trucks and buses were purchased and new salesmen were recruited and trained.
Expansion of the assortment with dairy products
Improved distribution capability and efficiency allow new product categories to be added. The company started importing and distributing dairy products.
Start of work with retail chains
The improved distribution capacity, the rich assortment and the high professionalism of the employees make the company a sought-after and desired partner for the large retail chains in the country 2016 - Expanding the assortment with pasta products The company remains true to its policy of periodically adding new product categories to continue to be useful and interesting to its many customers. After thorough market research and careful selection, various pasta products are added to the assortment.
Development of Own Brands
The company has started developing and successfully launching its own private labels on the market, thereby reaching new market niches.
New Corporate Identity
After 26 successful years, the company presents its new corporate identity, logo, and website, which express its aspiration for continuous improvement of business process efficiency and in-depth understanding of customers' problems and needs.
